Partnering with a business consultant can put your business objectives on the fast track to implementation. Using a collaborative approach to management consulting, Treatment Systems Development will work with your leadership team to increase marketing results by cultivating your company’s unique selling proposition, organizing an integrated marketing plan focused on accessing untapped referral sources, and optimizing operational systems that utilize resources more efficiently.

Your company’s stakeholders determine your relevance and value to the market and your facility will confirm that value or send them looking elsewhere. While most executive teams recognize a company’s stakeholders - or first customers - it’s not uncommon for direct providers to be distracted by the patient’s pressing needs. Developing organizational systems that align institutional cultures around stakeholders can improve admissions.

Market Analysis

A market analysis will help your organization gain perspective on the market’s evolving opportunities and threats as they relate to the strengths and weaknesses of your facility. Treatment Systems Development will analyze your target markets and determine the best course of action to improve profitability, admissions and client retention while positioning your company to capture greater market share.

Integrated Marketing Strategy

Integrated marketing is the vertical alignment of marketing tactics through all service structures from intake, through the delivery of services, to the transfer of clients post treatment with your brand promise. An integrated marketing strategy coordinates services and external communication strategies using both traditional marketing wisdom and online approaches to improve customer satisfaction to build brand equity across stakeholders, cultivate brand ambassadors, and increase repeat referrals.

Referent Relations

Institutional providers who forget who the customers are run the risk of alienating referents and undermining marketing efforts. The inordinate demands of end users during the daily delivery of care can distract providers from the routine involvement of stakeholders that is necessary to reinforce the strategic role they play in keeping your facility full. Incorporating this priority into your operational systems can increase admissions and client retention during atypical treatment incidents.

Regulatory Changes / EHR

Federal regulatory standards are changing with healthcare reform and legislation requiring parity. While regulatory changes are currently targeted toward publicly funded agencies, the emerging definition of best practice is changing the private-for-profit segment of the treatment industry. An appropriate EHR can define service structures and protocol to standardize your delivery of care. We can conduct a health IT survey to help your agency navigate emerging regulatory developments and meet the emerging definition of best practice in our industry.

Credentialing / Operational Alignment

Companies that have yet to meet credentialing requirements will benefit from the third party authoritative endorsement that state or national credentialing provides as a marketing tool. We can help your organization establish and retain the third party endorsement that establishes your credibility in the industry. Meeting compliance standards in institutional environments is subject to interpretation - an applied science. Differentiating policy and procedure from operational policy is crucial to organizing and standardizing your delivery of services.

Organizational Development

Institutional change requires a collaborative approach to increase your company’s effectiveness and viability. Improving your organization’s ability to mediate internal and external processes will enhance your capacity to cope with organizational challenges, make more effective decisions and improve cooperation among team members. Creating a culture of continuous improvement and alignment around shared goals will increase organizational alignment and improve stakeholder satisfaction.

Program Development

Aligning your organization’s service offerings to correspond to stakeholder needs will allow you to focus your resources on profitable services that correspond with your institutional needs. Treatment Systems Development can help you develop sustainable services within budget that are congruent with best practice, standardizes your institutional objectives, clarifies metrics for client progress and can be marketed to increase your value to the industry.

Staff Utilization

Treatment Systems Development will evaluate and organize your operational systems to decrease redundancy, utilize staff resources more effectively and prioritize stakeholder needs across your continuum of services. A more intuitive distribution of responsibilities across departments can increase the efficiency of your delivery of services, improve employee productivity, improve customer satisfaction and increase retention.

Strategic Planning

Every facility has organizational strengths that can be leveraged to better meet its institutional objectives. A strategic development initiative will allow you to step back from day-to-day operations and determine where your business is headed and what its priorities should be. Taking the decision actively to grow a business means embracing the risks that come with growth. Spending time on identifying exactly where you want to take your business - and how you will get there - should help you reduce and manage those risks.